Strategic Design

with a Vision

As a brand strategy design company, we look forward to assisting you in turning your beliefs and ideals into long-term strategies, exciting designs, and experience that participants resonate with.

Meet Our Team

🦋

Hsin Hwei Shao

Visual Artist & Designer

Hsin Hwei Shao

Visual Artist & Designer

Don't forget yourself. 🍭

I still remember the awe I felt as a child at my first poster design exhibition. That moment deeply moved me and sparked my hope to create work that would one day be “seen.”

With a passion for design, I’ve challenged myself across diverse fields—from medical tech internships to commercial advertising and sports design. Each shift taught me that embracing the unknown unlocks new possibilities.

I hope my designs can inspire and resonate with others, just as that exhibition once inspired me.

I am free.🪽

I have many things I love: I enjoy painting, photography, and exploring all kinds of fascinating things. If I could have unlimited time and no boundaries, allowing myself to step into unfamiliar territories and explore, then I would truly be free.

And I believe that those who embrace freedom also hold infinite potential. Let’s keep our passion alive together!

If I had superpowers?

I’d definitely be a Dog Whisperer. My title? “The Animal Psychic Master.”

Growing up surrounded by animals, my summers were spent with our family’s big dog. There were mischievous hamsters, a “mini” rabbit that kept growing, and a parrot that loved escaping. I’ve always wondered what they were thinking, but more than anything, I hope I’ve left a mark in their short, precious lives.

🌊

Yiting Hsiao

Visual, Spatial & Product Designer

Yiting Hsiao

Visual, Spatial & Product Designer

Shapeless like water.💧

I am an interdisciplinary designer, working across 3D modeling, spatial design, brand design, and event visual design. I utilize my interdisciplinary skills to facilitate smooth communication and collaboration across diverse fields. I aspire to embody a fluid, water-like attitude, adept at shifting perspectives on people and things. Like water, which is both soft and resilient, adapting to all things yet gathering into a powerful force. I also teach street dance, organize large-scale dance events in Taiwan, enjoy photography, take on projects for friends, and love adventure, traveling, and gardening.

Imagination, observation, curiosity.

Imagination and curiosity are the keys to unlocking the doors of innovation in new products, services, experiences, and designs. 
As designers, we must not only possess a robust sense of empathy but also keep the sparks of creativity alive in the rapidly evolving realms of reality and technology. With keen observation, I aim to capture uniqueness in the vast universe, providing precise services based on diverse needs. I strive to listen to different voices and tirelessly pursue superior possibilities, delivering profound and unforgettable design experiences for people.

What do you do to relax yourself ?

I like to relax by meditating and watching ASMR videos. I often travel, surf, play in the ocean, and go snorkeling. ASMR is definitely worth trying—I always relax and fall asleep within five minutes of watching.

🫧

Bella Chiu

Brand Strategist & Designer

Bella Chiu

Brand Strategist & Designer

Be the one you love to be. 🫧

With experience across design studios and tech companies, I've developed an understanding that enriches my human-centered design approach. Through this journey, active listening has become my most valuable skill – whether with clients or teams, I believe in capturing the subtle nuances that bring soul to each project.

Beyond work, I'm drawn to quirky, science-inspired designs and mood-lifting patterns. The daily sunset is my cherished moment of calm, followed by peaceful bedtime reading that prepares me for tomorrow's creative adventures.

Sparking joy through bold explorations!

In our quest for answers, we often encounter more questions - and that's where the magic lies. I believe that being an explorer who dares to question means we have the courage to break boundaries and create new possibilities. Every question marks the beginning of a fresh perspective, and in this continuous journey of exploration, we discover true joy.

What do you want to see first thing in the morning?

I dream of a cloud that visits my bedside, bearing a cup of perfectly steeped tea. Its warmth and aroma slowly awaken my senses, bridging the gap between dreams and reality. Because who says mornings can't be both comforting and magical?

⛸️

Mindy Wang

Brand Strategist & Designer

Mindy Wang

Brand Strategist & Designer

The Goal is to find Balance. ⛸️

With a background in Product Design, along with studying broad in Berlin and Kyoto and working at a large corporation for three years, I have met and collaborated with people from various cultural and professional backgrounds. I believe that effective communication, empathy, and insightful approaches are key factors in increasing a product’s value. I craft cohesive designs and experiences by finding a balance between the users’ natural behaviors and stakeholders’ needs.

Stay Inclusive.

When I say “stakeholders,” it does not only refer to those with deep pockets, but also everyone who is or will be effected throughout the entire journey. The possible stakeholders include business owners, current and potential users, people with disabilities, upstream, midstream, and downstream employees, the environment, animals, and plants.

Design is not just about aesthetics and creativity, but also a powerful path of communication and influence.

What kind of brand or product do you want to design for?

I am eager to design products, brands, or events related to the indigenous people of Taiwan. Their historical connection with the world in ancient times, their personalities, and talents fascinate me. I’d love to showcase their rich culture, history, and artistry with the world.

After seeing the success of Souplantation in the U.S, I’d also like to redesign a Taiwanese vegetarian buffet brand and share it with people who are interested in sustainable diets.

🪩

Aska Lai

Visual Artist & Designer

Aska Lai

Visual Artist & Designer

Radiate happy energy  🥨

A graduate with a Bachelor's degree in Design from National Yunlin University of Science and Technology. Infuse emotion into the design, give life to the creation, and enable users to deeply resonate with it.

I enjoy joyful atmospheres, which is why I love making others happy, and this has shaped my extroverted personality. Seeing the people around me happy warms my heart, and I want to infuse my work with joyful energy that can bring a smile to people’s faces anytime and anywhere.

Do what you love ♡

When I do what I love, I will invest more time and energy. For me, this is not just work; it's life. This passion fuels creativity, and being a designer brings me inner satisfaction and a sense of accomplishment. This sense of achievement comes not only from the success of the design but also from finding my self-worth in the process. Doing what you love makes life meaningful.

Imagine if you could live in a movie world. Which movie would you choose to be in?

I’d choose the Harry Potter world. It’s my favorite story, and being in a magical world would be incredibly exciting. With its vast universe, I’d encounter new people and things I’ve never seen before, learn fascinating spells, and experience a place where anything is possible. Imagination is the most powerful magic in this world.

🙌

Devin Huang

Principal & Partner

Devin Huang

Principal & Partner

Let’s shape Aspiring Future through design!

Design is what I live doing, not just what I do for a living.

Ever since I was a little kid, I dreamed of creating useful artifacts for the world like a serial inventor. Finally, after years of study and design consultant experience, Devellen is my opportunity to create meaningful designs with positive impacts. It is immensely exciting to collaborate with visionary partners and my team to constantly learn new perspectives and do great work!

With a background in biochem engineering at UBC and Industrial Design at the world-renowned ArtCenter College of Design, I had the chance to understand what the bar is for outstanding design concept, process, and execution. It is also the type of attitude towards work that I would like to share with young designers.

Design should contribute to a better world.

I used to think design is simply “form follows function”, and my purpose as an industrial designer is to create whatever my clients requested under the narrowly defined spec. However, having worked on various highly-functional product designs that made the world a worse place in the grand scheme, I realized that those projects were not time well-spent, and it is not what I desire to do for a living.

That’s why at Devellen, we are a team of passionate designers who love working on designs that make the world a better place because we believe that good design should contribute to positive changes for better human experience, society, and the environment.

Imagine you’re releasing a music album tomorrow. What genre is it and what’s the title?

Genre: Synthwave

Title: "Nouveau Dreamscape"

I would chose the genre "Synthwave" because it's a genre known for its nostalgic and futuristic blend of electronic music, often evoking the feeling of the 1980s. It's characterized by synthesizers, pulsating beats, and a retro-futuristic aesthetic, which creates a captivating and immersive experience that I would like to share with people.

🍄

Ellen Tsai

Design Director & Partner

Ellen Tsai

Design Director & Partner

The universe is yours to expand 🪐

I'm an art director with 10 years of experience specializing in branding and packaging design. My educational journey took me through NTUST and ArtCenter College of Design, which laid the foundation for a dynamic career spanning over a decade. I’ve had the opportunity to work with design agencies in Belgium and Canada. Living in Los Angeles, Vancouver, and various European cities has broadened my perspective and fueled my creativity. My works have been recognized with various awards such as GDUSA, Pentawards, and Good Design. When I’m not immersed in design, you might find me lost in a good book, catching a movie, hiking, making pottery, swimming, or exploring thrift shops. I also have a quirky passion for collecting antique spoons and mugs.

Stay wild 🌲

Design is about exploring limitless possibilities within a limited time. I strive for perfection with humility, always believing there's a better solution out there. Let’s keep our creativity wild and free.

If time and money weren't obstacles, what would you choose to do right now?

I would move to Laysan Island to care for the albatross chicks.

The island and ocean are filled with plastic waste, leading the parent birds to mistakenly feed it to their chicks instead of fish.

By removing the garbage and cleaning the island, I would help the albatrosses survive and prevent them from starving due to plastic pollution.

🌀

Yuxi Wu

Product & UX/UI Designer

Yuxi Wu

Product & UX/UI Designer

Curiosity sparks a new adventure 🚀

I graduated with a degree in Industrial Design from Shih Chien University. Design is at the heart of what I do, and I’m passionate about blending form and function to solve problems and create meaningful solutions. With a strong interest in UI/UX design, I enjoy exploring user behavior and crafting intuitive experiences.

I find inspiration in animation, toy collecting, camping, and bouldering, which all fuel my creativity and love for exploring new ideas.

What if...

Constantly asking "What if...?" drives me to explore new possibilities and rethink the status quo. It's like continuously rewriting the story of an object, enjoying the process of imagination while transforming it into solutions that are both impactful and meaningful. This curiosity helps me uncover new insights and design with purpose.

What was your source of comfort or inspiration as a child?

The Nintendo Game Boy holds some of my happiest childhood memories. My favorite game was Kirby's Dream Land, and I loved how Kirby could just inhale and gain different abilities. If only real life worked that way—it would be incredibly convenient!

Not your Typical
External Design Consultant

At Devellen, we understand that a well-orchestrated team can best maximize your resources.

We could become part of your internal team to develop your brand, address urgent needs, and support its consistent experience and constant evolution inside out.

Awards & Recognitions

Featured on