Blueburn

Shaping the Identity of the New Indie Rock Band

Client
Blueburn Band
(Taiwan)
Industry
Arts & Culture
Project Scope
Soulful Brand Identity
Album Design
Packaging Design

Create a humorous and storytelling band album design

Project Brief

The up-and-coming indie rock band, Blueburn, approached us with their music and concepts of their songs and identity. Our team collaborated closely with the band to create the art direction, its logo, and all the corresponding visual elements. The resulting identity is witty, lighthearted, but with conscientious underlying messages. Quite a few inspirations came from the concepts of the songs and the stories that the band intended to tell.

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The design of Blueburn’s album art draws inspiration from the alternative music scene of the 1990s. Our approach reflects the nostalgic and raw essence of their sound by utilizing a palette of retro-inspired colors combined with a subtle grainy texture. The debut single delves into themes of personal conflict and contradictions, which we have visually represented through the contrasting elements of fire and ice.

The imagery of a melting ice cream cone held above a burning lighter and a cigarette extinguished in molten ice cream symbolizes the tension between something so innocent and sweet vs rebellion and bitter, creating a striking sense of collision and unease.

To complement this dynamic visual narrative, the typography features a bold and rugged style that mirrors the band's unfiltered sound.

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Exuberant & Uninhibited

The Collateral

Incorporating team members' personalities to bring the audience closer.

In terms of merchandise, we have designed stickers that echo the band's lyrics, including “Don’t Smoke” and “Oh Diane.” The latter draws inspiration from the character Diane from *BoJack Horseman* and has become Blueburn’s most-streamed track, further connecting the design with the band’s narrative and pop culture influences.

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